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Sports practice
Sport is big business and the pace of change within the sector is only increasing. This is driven by a growing global demand from consumers and commercial partners. Whilst the volunteer/amateur dimension of sport will always play a part, professionalism, a focus on winning and commercial leadership are now in significant demand.
With London 2012 just round the corner and despite the recession, the world of sport, health, fitness and leisure continues to expand. The emotional and commercial need for winners has never been greater.
This is why traditional sports governing bodies, societies and associations are increasingly looking to attract world class talent in the areas of leadership, sport science and coaching as well as bringing in the people with high levels of commercial and financial acumen.
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